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      <image:title>View from the EdgE - Meet the Collective: Sara Munck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>View from the EdgE - Meet the Collective: Sara Munck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>View from the EdgE - Meet the Collective: Sara Munck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>View from the EdgE - Meet the Collective: Hannah Parker - Make it stand out</image:title>
      <image:caption>Photo by: Jakob Aungiers</image:caption>
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      <image:title>View from the EdgE - Meet the Collective: Hannah Parker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-08-25</lastmod>
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      <image:title>View from the EdgE - The AI + Creativity Balancing Act (EdgE Collective Style) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.theedge.no/blog/meet-the-collective-shayni-couch</loc>
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    <lastmod>2025-07-08</lastmod>
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      <image:title>View from the EdgE - Meet the Collective: Shayni Couch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>View from the EdgE - Meet the Collective: Shayni Couch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>View from the EdgE - Meet the Collective: Shayni Couch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.theedge.no/blog/is-it-the-right-time-to-bring-on-a-social-media-agency</loc>
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    <lastmod>2025-05-01</lastmod>
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      <image:title>View from the EdgE - Is it the right time to bring on a Social Media Agency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>View from the EdgE - Is it the right time to bring on a Social Media Agency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.theedge.no/blog/meet-the-collective-shelby-du-moulin</loc>
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    <lastmod>2025-04-14</lastmod>
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      <image:title>View from the EdgE - Meet the Collective: Shelby du Moulin</image:title>
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      <image:title>View from the EdgE - Meet the Collective: Shelby du Moulin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.theedge.no/blog/navigating-ai-in-social-media</loc>
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    <lastmod>2025-02-20</lastmod>
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      <image:title>View from the EdgE - Navigating AI in Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.theedge.no/blog/a-different-path</loc>
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    <lastmod>2024-01-25</lastmod>
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      <image:title>View from the EdgE - A Different Path - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/8ae5fa77-d543-42c2-86c9-141be536fb8c/03C7A67D-B80C-4404-BC4D-6EA83AF967E0+2.jpg</image:loc>
      <image:title>View from the EdgE - A Different Path - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.theedge.no/blog/so-you-want-to-work-in-social-media</loc>
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    <lastmod>2023-10-04</lastmod>
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      <image:title>View from the EdgE - So you want to work in Social Media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/bfb987f4-2a09-434b-93ce-11f9d006d018/IMG_4234.jpg</image:loc>
      <image:title>View from the EdgE - So you want to work in Social Media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.theedge.no/blog/born-on-a-bus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/66c448e7-9640-43be-8e25-bd26b1b41750/168236203_10158146831009021_5162774063905547438_n.jpg</image:loc>
      <image:title>View from the EdgE - Born on a Bus. - This year I’ve vowed to write a blog post on every trip. My work with The EdgE has taken me all over the world for the last fifteen years, so maybe we can squeeze some extra creative use from this travel time.  Mode of travel will not be specific, you may receive blog posts from planes, trains, boats, and hopefully one day a rocket! But most of the time, I'm guessing it will be the old fashioned fossil fuel burning flying machine (come on team science, replace the archaic systems). Travel for me is the best time to capture my creative juices. Even with planes now offering wifi, being trapped in a metal box means there is less chance for distraction (focus is a constant challenge for me).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/19af214a-7bf7-421f-844e-8da53f8126f9/Go+vertical+2006_7+stall.jpg</image:loc>
      <image:title>View from the EdgE - Born on a Bus. - The company I worked for was by far the coolest company. I started selling out of their concept store at the back of Skydive Empuriabrava, (the largest skydiving center in Europe at the time), and I sold so much gear it was amazing but I was still only making about $4 an hour. For me it was super easy though, I loved skydiving, I thought the products the company made were badass so all I did was speak my truth and bam… sold it ALL.  In between working at the shop I was driving the drop zone truck (this was sent out when skydivers landed off site) and also working at the bar in the evenings and singing at bars around town.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/67d284c9-41a6-474a-823b-d1e8a2df04d0/anna+moppy.jpg</image:loc>
      <image:title>View from the EdgE - Born on a Bus. - Whilst slinging drinks at the bar, the owner of the competitor sports manufacturer approached me, with the following proposal “come and work for me and I will send you out on the road.” Now, this man knew how to capture my attention. I know the only way I was going to progress my skills was to get out there and jump with as many different influences as possible. I had been working for his competitor for maybe a year, and a few things had happened…</image:title>
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  <url>
    <loc>https://www.theedge.no/blog/walkingintothenewyearwitharevisedapproachtosocialmedia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/ea15f5f8-55a4-4d50-bb4a-fd5092b182da/IMG_0885.jpg</image:loc>
      <image:title>View from the EdgE - Walking into the new year with a revised approach to social media - In one way or another I’ve been working within the social media space now for twelve years.  There’s a lot of advice out there on how to be better at social media, how to get more followers, how to increase your engagement and other tactics to improve your accounts performance. But there’s still not a lot out there about how to maintain your own health working within this space. For anyone who, like me, remembers a time pre social media, it’s easy to see how much of our lives these platforms can take.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/73c6e8b5-60f8-417a-a279-62d755c2dee2/IMG_4234.jpg</image:loc>
      <image:title>View from the EdgE - Walking into the new year with a revised approach to social media - As an owner of a Marketing Agency which specializes in social media, I see true value in these platforms in the way they allow us to share stories, connect with others, drive sales, and reach audiences we never could in the past. However, I’ve also seen team members get burnt out and overwhelmed. I believe there is a way to balance these two parts of our lives and I decided this year that I wanted to make a change and shape new habits.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/1a3bd7d7-5692-438b-a93a-4e000f3c3f1f/IMG_4233.jpg</image:loc>
      <image:title>View from the EdgE - Walking into the new year with a revised approach to social media - If you have any other tips you think should be added to this list please send us a DM on Instagram: @viewfromtheedge. We’d love to keep adding to this and find more ways to improve our lifestyles. Stay healthy!</image:title>
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    <loc>https://www.theedge.no/blog/working-on-the-pct</loc>
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    <lastmod>2022-03-24</lastmod>
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      <image:title>View from the EdgE - Working on the PCT</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
    </image:image>
    <image:image>
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      <image:title>View from the EdgE - Working on the PCT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/e2506100-5f86-4e38-a999-9a3750ca0ff2/GPTempDownload%2834%29.jpg</image:loc>
      <image:title>View from the EdgE - Working on the PCT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/c8f5a52e-bc47-4f4d-9d9c-877ffd3ae2b9/Screen+Shot+2022-01-15+at+5.29.41+PM.png</image:loc>
      <image:title>View from the EdgE - Working on the PCT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.theedge.no/blog/how-to-take-an-effective-mental-health-day-fkewz</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-15</lastmod>
    <image:image>
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      <image:title>View from the EdgE - The Perfect Formula: Experience &amp;amp; Currency</image:title>
      <image:caption>Pretty Caucasian woman at the beach smiling at camera.</image:caption>
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  <url>
    <loc>https://www.theedge.no/blog/life-on-the-road-and-on-the-edge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-15</lastmod>
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      <image:title>View from the EdgE - Life on the road and on the EdgE.</image:title>
      <image:caption>Photo by: Roy Wimmer-Jaglom</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/60c08e1d-d0ec-4156-980b-c2a45b75db76/Screen+Shot+2022-01-15+at+4.59.07+PM.png</image:loc>
      <image:title>View from the EdgE - Life on the road and on the EdgE. - Make it stand out</image:title>
      <image:caption>Photo by: konwentphoto</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/b03707d7-3544-44c8-862d-8dfae44da9c7/Screen+Shot+2022-01-15+at+4.58.44+PM.png</image:loc>
      <image:title>View from the EdgE - Life on the road and on the EdgE. - Make it stand out</image:title>
      <image:caption>Photo by: My sister</image:caption>
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  <url>
    <loc>https://www.theedge.no/ourbrands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/1642543142194-QLOLXLE39JAOWCE5BKGV/Untitled+design+%282%29.png</image:loc>
      <image:title>Our Brands</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/1642543336929-XZ5CE0MNJFDNDO90S7CM/Untitled+design+%283%29.png</image:loc>
      <image:title>Our Brands</image:title>
    </image:image>
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      <image:title>Our Brands</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e31ba95433f5188bea21d5/66dc357b-0ff1-4005-8d99-50de90e990d1/241232239_111728651234517_8413340225232226165_n.jpg</image:loc>
      <image:title>Our Brands - “We decided to work with the Edge because they offered the right mix of experience, knowledge and professionalism without being too stuffy - the perfect balance of levity and realness that is easily consumed by our audience.”</image:title>
      <image:caption>— ROBBIE CARELLI, CO-FOUNDER PERSIMMON HOLLOW BREWING</image:caption>
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    <loc>https://www.theedge.no/contact</loc>
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    <lastmod>2023-10-18</lastmod>
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    <loc>https://www.theedge.no/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-07-28</lastmod>
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      <image:caption>In 2008 Anna Moxnes quit her office job and hit the road to follow her dreams along with her trusty sidekick, Moppy the dog. Encouraged and supported by her then-boyfriend, now husband, Kristian, she started a company based in Europe that offered Events, PR and Athlete Management within Airsports called The EdgE. This company supported her adventures and contributed to the stories of many others within our sports.</image:caption>
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