Is it the right time to bring on a Social Media Agency?

Deciding to work with a social media agency can feel like a big step - but if you’re asking the question, it might already be time to think about it more seriously.

Here are a few key questions to ask yourself before making the move:

1. Are you struggling to carve out time for social media?

Be honest: Does your brand’s social media presence feel like an afterthought?
You know it's important. You want to do it well. But somehow, it's always the thing that gets pushed to the bottom of the list after more "urgent" work.

You're not alone.
One of the biggest reasons people reach out to us is because they realize they simply can’t do it all — and that’s okay. As a brand owner or marketing lead, you already have a full plate. Content creation, engagement, platform management… it all takes time, and it’s time you might not have.

If you find yourself posting inconsistently (or not at all), feeling frustrated by a lack of immediate results, or simply too busy to build a strategy that works long-term, it might be the perfect time to connect with an agency.

2. Are you happy with your current social media performance?

If you’re managing your brand’s social media in-house, or have a team member running it, and you’re seeing solid results (growth, engagement, leads, community building), keep going! There’s no rule that says you have to outsource if your current setup is working.

The right time to rethink this is when:

• You’re launching a new product or service

• You feel momentum slipping (growth stalls, engagement drops)

• You realize you're playing it too safe and missing opportunities

If you’re coasting and everything still feels on brand and aligned with your goals, stay the course. If not, an agency might be the push you need.

3. Do you believe social media matters for your brand?

Not every brand needs to be on every platform — but almost every brand benefits from some kind of presence.
It’s totally okay if you’re not 100% sure where social media fits into your overall strategy, that’s something a good agency will help you figure out.

Ask yourself:

• Do you want to build a stronger community around your brand?

• Is storytelling a big part of your sales or growth strategy?

• Are your competitors showing up (and winning) online?

If the answer to any of these is yes, investing in your social media presence makes sense.

    4. Are you seeing consistent engagement — or crickets?

Engagement isn’t just a vanity metric. It’s a sign that your audience is connecting with what you’re putting out there. If your posts consistently fall flat, or if your growth has stalled, it’s a good indication that it might be time to rethink your approach and bring in some help.

A social media agency won’t just create "more posts." A good one (like us 😉) will focus on building better content: content that’s aligned with your brand voice, goals, and audience behaviors.

    5. Do you know where your brand actually needs to be showing up?

Are you posting on five platforms because you think you "should"or because you know that’s where your audience hangs out?
Are you still on Facebook when your people have moved to LinkedIn or TikTok?

Part of working with a social media agency is clarifying where your brand should be spending its energy, and where it shouldn’t.

We’ll help you find your audience, figure out what they care about, and make sure your efforts are focused (and measurable).

      6. Are you seeing your competitors thrive while you feel stuck?

If your competitors are showing up strong on social media, building community, generating buzz, and launching products successfully while you’re stuck in "What should we post?" land… it’s time to act.

Comparison alone isn’t a strategy, but noticing market shifts and adapting to them? That’s smart leadership.

An agency can help you carve out your own niche, find your unique voice, and build a strategy that’s about standing out — not just catching up.

Final Thoughts:

There’s no perfect formula for when to bring on a social media agency.
But if reading this made you nod along more than once, it might be time to talk.

And if you want to work with a team who’ll treat your brand like it matters every day, with Every Day Good Energy? Well... you know where to find us.