Meet the Collective: Shayni Couch
Meet Shayni: Our Creative Swiss Army Knife
At The EdgE, we believe in Every Day Good Energy, and no one brings more of it than Shayni. Since 2021, she’s been part of our Collective in nearly every role imaginable: social media manager, account director, website builder, email marketing magician… you name it.
If The EdgE had a utility belt, she’d be half the tools. So we asked her a few not-so-typical questions to get to the heart of what makes her tick and to remind ourselves why we love working with her (and why our clients do too).
Describe your role in emojis. No overthinking. Go.
🎨🔥🧯😍
What’s one thing you wish clients knew about good content?
Ask not what your audience can do for you, but what YOU can do for your audience. It’s about adding value, not just about getting likes, although you will find that it’s easy to get good engagement when you follow step one! What would be of value? This could be as simple as humor and entertainment, or more tangible value, such as educational or informative content. Figure out what problem you could solve for your audience and meet that need!
What’s a tool you use every day that you actually love?
GRAMMARLY - take it from someone who spells like a caveman. Highly recommend 10/10!! Spelling and grammar mistakes in content are forbidden, haha. But also Canva, Google Workspace, and ChatGPT. It’s important to use all the tools in your tool belt together in unison. Streamline that workflow! Programs that allow for collaboration, especially if you work in a large remote team, are key!
Where’s the most inspiring place you’ve ever worked from?
This is weird, but I love working on a flight. Pure focus and no distractions! But it’s nice to be able to work from my RV at the beach or in a national park somewhere. Working remotely is one thing, but do you take advantage of it? I’m more productive when I can be out doing what I love in between sessions. It’s science.
What’s your favorite thing you’ve ever made, even if no one else saw it?
My kid!
What brand (dead or alive) do you dream of working with?
The Ocean Cleanup - They take trash out of the ocean and make cool shit out of it. #dreamclient
What’s something that should be part of a brand style guide but never is?
Vibe board - complete with scents, textures, memes, GIFs, video clips, and a rocking Spotify playlist!
What’s the best compliment you’ve ever received about your work?
“You went above and beyond!” Appreciation for my attention to detail is a common theme. It’s a blessing and a curse!
When are you most in your element?
Underwater or in free fall!
Shayni is the kind of human who reminds you why you love this work in the first place. Whether she’s building a site, writing a caption, mentoring a teammate, or juggling seventeen Slack threads, she shows up with heart, humor, and her signature brand of creative chaos.
We’re lucky to have her. And if you’re a client, you probably already know exactly what we mean.