The View from the EdgE
Meet the Collective: Kathya Toussaint
Kathya has been part of The EdgE since 2024, working with us across multiple brands as a social media manager, graphic designer, and creative.
Meet the Collective: Justine Feret
Justine is one of those people who says yes first and figures the rest out later, and somehow, it works. A 28-year-old French creative based in Paris, she’s built her life around curiosity, community, and actually doing the things most people just talk about.
The Internet Doesn’t Need More Perfect Content
In 2026, “be more authentic” might be the loudest piece of advice online.. and also one of the least useful. Because what does that actually mean?
Meet the Collective: Madelaine Schulze
Born and based in Berlin, Madelaine is one of those people who somehow manages to do everything and still make it look effortless.
Meet the Collective: Sara Munck
Born and based in Berlin, Madelaine is one of those people who somehow manages to do everything and still make it look effortless.
Meet the Collective: Hannah Parker
Hannah’s been with The EdgE since we set up shop in the US, and we haven’t stopped laughing (or learning) since. She’s equal parts data wizard and creative mind, with a soft spot for owls, cold swims, and building content castles one brick at a time.
The AI + Creativity Balancing Act (EdgE Collective Style)
AI is everywhere. We’re all using it, figuring things out, increasing our output, hitting frustrations, and learning to grow with it. So we wanted to see how our team is really using AI.
Meet the Collective: Shayni Couch
Meet Shayni: Our Creative Swiss Army Knife. If The EdgE had a utility belt, she’d be half the tools. So we asked her a few not-so-typical questions to get to the heart of what makes her tick and to remind ourselves why we love working with her (and why our clients do too).
Is it the right time to bring on a Social Media Agency?
Deciding to work with a social media agency can feel like a big step - but if you’re asking the question, it might already be time to think about it more seriously.
Meet the Collective: Shelby du Moulin
Shelby du Moulin. Pro social media manager, copy nerd, dog enthusiast, and someone who fits right into our slightly chaotic, always curious little corner of the world.
Navigating AI in Social Media
If someone had told me five years ago that I would be able to ask a program to write all my social media posts, not only would I not believe them, I would also have been worried about the future of being creative.
A Different Path
However, upon reflection on what truly matters as 2024 begins, I've realized that perhaps lacking a defined path might actually be a positive thing…
So you want to work in Social Media?
If you’re interested in becoming a Social Media Manager, or maybe just want to understand more about the space the below points give an honest deep dive into this type of work.
Born on a Bus.
With these blog posts, I have so much to tell you.. but I think the best place to start is at the beginning.
Walking into the new year with a revised approach to social media
In one way or another I’ve been working within the social media space now for twelve years. There’s a lot of advice out there on how to be better at social media, how to get more followers, how to increase your engagement and other tactics to improve your accounts performance. But there’s still not a lot out there about how to maintain your own health working within this space.
